Photo by John Spain for Dynamic Imagination
My interest in marketing and social media began in 2002. While leading a street team for Def Jam Recordings, I became social media obsessed - my first love was Myspace. My interests in all things digital have since grown to include more traditional platforms (Instagram & TikTok) and apps of the future such as Lemon8. I love analyzing data, developing unorthodox strategies, and executing these innovative initiatives to achieve results.
I’ve experienced digital shifts (Y2K scare & COVID-19) and have remained artful in strategy and remained adept in identifying & forecasting trends before they happen, while maintaining a hearty competence in all things digital. My metamorphosis from offbeat misfit to a multi-hyphenate leader in the digital media space makes me an asset to any brand, agency or start-up.
Industries & Clients:
Luxury Hospitality & Tourism - Mandarin Oriental Hotel Group, Conrad Los Angeles, Singapore Tourism Board, Kyushu Tourism Organization, Fiji Tourism
Media - Harper's BAZAAR, The Source Magazine
Health & Beauty - Arya Essentials
Food & Beverage - PJ Clarke's
Consumer Packaged Goods - Biochem, Golden Blossom Honey
Wine & Spirits - Disaronno International, Diplomatico Rum,
Palm Bay International,, The Busker, Wines of South Africa, Ballotin, Waterford, Villa Maria, Sapporo, Far Niente Winery, Prosecco DOC
TV & Film - Lionsgate Films
Music - Def Jam Recordings, AlFeAde Records